Nareia built a world-class website and mobile apps driven by a custom CMS and customer database.
Objectives: centralize content, improve data quality, ensure website stability during events, and deliver a premium digital experience.
Services:
UX/UI Design
Mobile App Development
Web Development
Backend Development
DURATION
June 2017 - Dec. 2018
This case study details the development of a comprehensive digital ecosystem for Summit Motorsports Park, including a new website and mobile applications, all powered by a custom Content Management System (CMS) and a robust customer database.
The challenge
Summit Motorsports Park's goal was to transform its digital presence from an existing setup to a world-class unified experience for its customers. The core challenges included:
Lack of a centralized content management system: Without a dedicated CMS, managing and updating content across various digital platforms was likely inefficient and inconsistent. The client needed a robust backend to drive dynamic content.
Outdated digital presence: The existing website and mobile application were not meeting the standards of a "world-class" experience, implying issues with design, functionality, performance, or user engagement.
Data quality issues: A significant challenge was the reported 80% data quality.
Ensuring reliability during high-traffic events: For a major motorsports park, the website's ability to withstand high traffic during peak events without crashing was a critical performance challenge.
The solution
The solution involved a collaborative effort to build a sophisticated digital infrastructure that would serve Summit Motorsports Park's customers with a top-tier online experience.
The scope of work encompassed:
Development of a custom Content Management System (CMS): A bespoke CMS was built to serve as the central hub for all digital content. This system dynamically drives both the new website and the mobile applications, ensuring consistency and ease of content updates.
Creation of a world-class website: A new website was developed, designed to be "world-class" in terms of aesthetics, functionality, and user experience. This website is entirely driven by the new CMS, allowing for dynamic content updates.
Development of world-class mobile applications: Companion mobile applications for both iOS and Android were created, also dynamically driven by the new CMS. These apps extend the "world-class" experience to mobile users, offering seamless access to park information and features.
Establishment of a robust customer database: A new customer database was built, serving as a foundational element for improved data quality and enabling better customer management and personalized interactions.
The impact of this digital transformation project was significant and measurable, demonstrating substantial improvements across key areas:
Dramatic improvement in data quality: The quality of customer data improved from a challenging 80% to over 99%, providing a much more reliable foundation for operations and customer engagement.
Unprecedented website stability: The new website proved its robustness by never crashing during major events, a crucial success metric for a venue experiencing high traffic spikes.
Achieving world-class digital presence: The website successfully transitioned from being "mediocre to world-class," reflecting a significant leap in design, performance, and user satisfaction.
Delighted customers: The ultimate outcome was a "delighted customer," indicating that the new digital experience resonated positively with Summit Motorsports Park's audience.
This case study details the development of a comprehensive digital ecosystem for Summit Motorsports Park, including a new website and mobile applications, all powered by a custom Content Management System (CMS) and a robust customer database.
The challenge
Summit Motorsports Park's goal was to transform its digital presence from an existing setup to a world-class unified experience for its customers. The core challenges included:
Lack of a centralized content management system: Without a dedicated CMS, managing and updating content across various digital platforms was likely inefficient and inconsistent. The client needed a robust backend to drive dynamic content.
Outdated digital presence: The existing website and mobile application were not meeting the standards of a "world-class" experience, implying issues with design, functionality, performance, or user engagement.
Data quality issues: A significant challenge was the reported 80% data quality.
Ensuring reliability during high-traffic events: For a major motorsports park, the website's ability to withstand high traffic during peak events without crashing was a critical performance challenge.
The solution
The solution involved a collaborative effort to build a sophisticated digital infrastructure that would serve Summit Motorsports Park's customers with a top-tier online experience.
The scope of work encompassed:
Development of a custom Content Management System (CMS): A bespoke CMS was built to serve as the central hub for all digital content. This system dynamically drives both the new website and the mobile applications, ensuring consistency and ease of content updates.
Creation of a world-class website: A new website was developed, designed to be "world-class" in terms of aesthetics, functionality, and user experience. This website is entirely driven by the new CMS, allowing for dynamic content updates.
Development of world-class mobile applications: Companion mobile applications for both iOS and Android were created, also dynamically driven by the new CMS. These apps extend the "world-class" experience to mobile users, offering seamless access to park information and features.
Establishment of a robust customer database: A new customer database was built, serving as a foundational element for improved data quality and enabling better customer management and personalized interactions.
The impact of this digital transformation project was significant and measurable, demonstrating substantial improvements across key areas:
Dramatic improvement in data quality: The quality of customer data improved from a challenging 80% to over 99%, providing a much more reliable foundation for operations and customer engagement.
Unprecedented website stability: The new website proved its robustness by never crashing during major events, a crucial success metric for a venue experiencing high traffic spikes.
Achieving world-class digital presence: The website successfully transitioned from being "mediocre to world-class," reflecting a significant leap in design, performance, and user satisfaction.
Delighted customers: The ultimate outcome was a "delighted customer," indicating that the new digital experience resonated positively with Summit Motorsports Park's audience.
"We were 100% thrilled with the delivery and budget of this project."
