View
case study

Roundit: Revitalizing a mobile app for enhanced donations and user satisfaction

πŸ’³ Financial services
πŸ“± Mobile app
πŸš€ Fintech
Roundit is a mobile application that empowers users to support various causes by automatically rounding up their credit or debit card purchases, with the spare change donated to chosen charitable channels.
The client's primary objectives were to overcome unsatisfactory previous development, maintain a bug-free and current mobile app for user satisfaction, and expand in-app fundraising channels to increase donations.
Services:
UX/UI Design
Mobile App Development
API Development
DURATION
Aug 2020 - Apr 2021

Roundit is a mobile application that empowers users to support various causes by automatically rounding up their credit or debit card purchases to the nearest dollar, with the spare change donated to chosen charitable channels.

The challenge

Roundit faced critical issues with its mobile application's development, stemming from an unsatisfactory previous vendor relationship. The core challenges included:

  • Subpar development partnership: The existing development services were not meeting expectations, creating a critical need for a reliable and high-quality outsourcing partner.
  • Maintaining app quality and user satisfaction: A primary goal was to keep the mobile app current and bug-free, which directly impacted user satisfaction and retention.
  • Expanding fundraising channels: Roundit aimed to enhance its fundraising capabilities by adding new channels within the app for various causes, thereby increasing incoming donations and "round-ups."
  • Technical roadblocks to future growth: Limitations in the existing development setup were hindering the ability to integrate new payment and donation options, which were crucial for the app's future expansion.

‍

The solution

The solution involved a comprehensive approach to both immediate stability and future growth for Roundit's mobile application. The project was defined by clear communication, flexibility, and a commitment to quality.

Key aspects of the solution included:

  • Strategic UI/UX redesign & development: The project initiated with a focus on UI/UX design, alongside web and API development. This supported a complete redesign of the mobile app, ensuring a fresh, intuitive, and engaging user experience.
  • Robust technology stack implementation: A powerful combination of technologies, including C++, .NET, Microsoft Azure, Angular, and TypeScript, was utilized to rebuild and enhance the application's foundation. This ensured the platform was robust, scalable, and capable of handling future demands.
  • Focus on current stability and future customization: Significant effort was dedicated to stabilizing the existing builds of the app, which drastically reduced bugs. Concurrently, key customizations were implemented to lay the groundwork for future development, making it possible to integrate new functionalities and expand the app's capabilities seamlessly.
  • Integration of new payment and donation options: The project actively supported the exploration and integration of diverse payment and donation options, which was crucial for expanding the app's fundraising channels and increasing donation volume.
  • Exceptional Ppoject management and collaboration: The project maintained a fluid budget model, adapting to evolving requirements. Communication was highly responsive, with blockages addressed quickly (including prompt resource reassignments when needed). Transparent communication was maintained through weekly status meetings and a dedicated Slack channel. Collaboration was seamless, facilitated by shared access to Jira and GitHub.

‍

Results & feedback

The implemented solution brought about significant improvements for Roundit, exceeding initial expectations and demonstrating the value of a strong development partnership.

  • Improved app stability and uptime: A major success metric was the significant reduction in app bugs and a notable increase in uptime, leading to a more reliable and trustworthy experience for users.
  • High-quality deliverables: The quality of the development work was consistently high, reflecting a meticulous approach to implementation and testing.
  • Flexible and client-centric partnership: The development partner distinguished itself through its professionalism and willingness to deeply integrate with Roundit's team and environment. They proactively offered various budget and outcome options, allowing Roundit to tailor the engagement to their evolving needs, fostering a strong sense of partnership.
  • Efficient problem-solving: Prompt responses to challenges, including quickly reassigning resources when needed, ensured that roadblocks were swiftly overcome, maintaining project momentum and client satisfaction.

‍

Roundit is a mobile application that empowers users to support various causes by automatically rounding up their credit or debit card purchases to the nearest dollar, with the spare change donated to chosen charitable channels.

The challenge

Roundit faced critical issues with its mobile application's development, stemming from an unsatisfactory previous vendor relationship. The core challenges included:

  • Subpar development partnership: The existing development services were not meeting expectations, creating a critical need for a reliable and high-quality outsourcing partner.
  • Maintaining app quality and user satisfaction: A primary goal was to keep the mobile app current and bug-free, which directly impacted user satisfaction and retention.
  • Expanding fundraising channels: Roundit aimed to enhance its fundraising capabilities by adding new channels within the app for various causes, thereby increasing incoming donations and "round-ups."
  • Technical roadblocks to future growth: Limitations in the existing development setup were hindering the ability to integrate new payment and donation options, which were crucial for the app's future expansion.

‍

The solution

The solution involved a comprehensive approach to both immediate stability and future growth for Roundit's mobile application. The project was defined by clear communication, flexibility, and a commitment to quality.

Key aspects of the solution included:

  • Strategic UI/UX redesign & development: The project initiated with a focus on UI/UX design, alongside web and API development. This supported a complete redesign of the mobile app, ensuring a fresh, intuitive, and engaging user experience.
  • Robust technology stack implementation: A powerful combination of technologies, including C++, .NET, Microsoft Azure, Angular, and TypeScript, was utilized to rebuild and enhance the application's foundation. This ensured the platform was robust, scalable, and capable of handling future demands.
  • Focus on current stability and future customization: Significant effort was dedicated to stabilizing the existing builds of the app, which drastically reduced bugs. Concurrently, key customizations were implemented to lay the groundwork for future development, making it possible to integrate new functionalities and expand the app's capabilities seamlessly.
  • Integration of new payment and donation options: The project actively supported the exploration and integration of diverse payment and donation options, which was crucial for expanding the app's fundraising channels and increasing donation volume.
  • Exceptional Ppoject management and collaboration: The project maintained a fluid budget model, adapting to evolving requirements. Communication was highly responsive, with blockages addressed quickly (including prompt resource reassignments when needed). Transparent communication was maintained through weekly status meetings and a dedicated Slack channel. Collaboration was seamless, facilitated by shared access to Jira and GitHub.

‍

Results & feedback

The implemented solution brought about significant improvements for Roundit, exceeding initial expectations and demonstrating the value of a strong development partnership.

  • Improved app stability and uptime: A major success metric was the significant reduction in app bugs and a notable increase in uptime, leading to a more reliable and trustworthy experience for users.
  • High-quality deliverables: The quality of the development work was consistently high, reflecting a meticulous approach to implementation and testing.
  • Flexible and client-centric partnership: The development partner distinguished itself through its professionalism and willingness to deeply integrate with Roundit's team and environment. They proactively offered various budget and outcome options, allowing Roundit to tailor the engagement to their evolving needs, fostering a strong sense of partnership.
  • Efficient problem-solving: Prompt responses to challenges, including quickly reassigning resources when needed, ensured that roadblocks were swiftly overcome, maintaining project momentum and client satisfaction.

‍

"The quality of Nareia's work was high and exceeded our expectations."
- Mikhail Hutton, Former CEO, Roundit
Have a project 
in mind?
Explore more case studies